{"id":20007,"date":"2021-12-14T00:00:00","date_gmt":"2021-12-14T00:00:00","guid":{"rendered":"https:\/\/www.ipiccoliquotidiano.it\/index.php\/2021\/12\/14\/cose-il-metaverso-e-perche-e-cosi-importante\/"},"modified":"2021-12-14T00:00:00","modified_gmt":"2021-12-14T00:00:00","slug":"cose-il-metaverso-e-perche-e-cosi-importante","status":"publish","type":"post","link":"https:\/\/www.ipiccoliquotidiano.it\/index.php\/2021\/12\/14\/cose-il-metaverso-e-perche-e-cosi-importante\/","title":{"rendered":"Cos’\u00e8 il metaverso e perch\u00e9 \u00e8 cos\u00ec importante"},"content":{"rendered":"

Un\u00a0nuovo mondo virtuale,\u00a0evoluzione e conseguenza delle nostre vite sempre pi\u00f9 social ed iperconnesse.\u00a0Un mondo in cui sar\u00e0 possibile\u00a0invitare amici a casa, giocare, fare surf, incontrare i colleghi o partecipare ad un concerto senza spostarsi dal salotto, e tutto in un pochi secondi.\u00a0\u00c8 il metaverso e fa gola a molti, per motivi diversi. La parola nasce dalla penna dello\u00a0scrittore\u00a0Neal Stephenson, che\u00a0cos\u00ec ha definito l\u2019ambiente virtuale in cui vive\u00a0l\u2019avatar digitale del protagonista del suo romanzo\u00a0Snow Crash<\/em>, uscito nel 1992.\u00a0<\/p>\n

L\u2019idea di fondo \u00e8 pi\u00f9 o meno questa: tu indossi un visore o un paio di occhiali e\u00a0ti ritrovi immerso in una gigantesca citt\u00e0 virtuale in cui puoi decidere cosa fare, dall’andare al supermercato per la spesa quotidiana al fare festa in “casa” tua o altrove.\u00a0<\/p>\n

\u00c8 chiaro che questa estensione di internet alla vita reale, gi\u00e0 da molti anni favorita dall’e-commerce, dai social network, e pi\u00f9 in generale dall’onnipervasit\u00e0 delle informazioni di cui fruiamo tramite internet, \u00e8 una second life<\/em> a tutti gli effetti. Un universo parallelo che per\u00f2 questa volta sta facendo un passo assai pi\u00f9 lungo ed economicamente promettente. Molte le aziende che hanno gi\u00e0 investito milioni di dollari sul progetto: la Meta di Zuckenberg, ma anche\u00a0Microsoft, Roblox, Epic Games, Tencent, Alibaba e ByteDance.\u00a0<\/p>\n

Oltre 2,7 miliardi di persone (24 milioni nella sola Italia) trascorrono gi\u00e0 nel metaverso una grossa\u00a0parte della loro vita, e si tratta soprattutto dei ragazzi della generazione Z\u00a0che in Asia ha gi\u00e0 dato manforte al fenomeno dei virtual influencer, specie nel campo della moda. L’esempio perfetto \u00e8 rappresentato da\u00a0Bangkok Naughty Boo, il personaggio non binario creato in piena pandemia Covid-19 dallo stilista Adisak Kirasakkasem che fa parte di una vera e propria trib\u00f9 di\u00a0influencer virtuali\u00a0“Made in Thailandia”.\u00a0 Diversamente dagli influencer in carne ed ossa, questi personaggi virtuali che “consigliano” acquisti, sembrano piacere molto proprio per la loro neutralit\u00e0:\u00a0non hanno scheletri nell’armadio\u00a0n\u00e8 posizioni politiche, sono lavoratori instancabili e totalmente controllabili.\u00a0<\/p>\n

Il dubbio del metaverso comunque resta. Tanti i rischi di perdersi, anche solo una giornata di sole, per giocare a vivere da qualche altra parte.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Un\u00a0nuovo mondo virtuale,\u00a0evoluzione e conseguenza delle nostre vite sempre pi\u00f9 social ed iperconnesse<\/p>\n","protected":false},"author":20,"featured_media":20008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-20007","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mondo"],"yoast_head":"\nCos'\u00e8 il metaverso e perch\u00e9 \u00e8 cos\u00ec importante - IPiccoliQuotidiano.it<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ipiccoliquotidiano.it\/index.php\/2021\/12\/14\/cose-il-metaverso-e-perche-e-cosi-importante\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cos'\u00e8 il metaverso e perch\u00e9 \u00e8 cos\u00ec importante - 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